Deep research. Smart sequences. No generic AI fluff.
Prospect Details
Your Product
Sequence Settings
Leads every touch with a specific, surprising insight pulled from deep research. Uses company triggers, role intelligence, and industry shifts to create the feeling you have been watching their business closely.
Each methodology is built on a distinct sales philosophy. Choose the one that matches how you sell and who you're selling to.
The Intel Play
"Know more about their business than they expect you to."
The Intel Play is a research-first approach that leads every single touch with a specific, surprising observation pulled from deep intelligence about the prospect's company, role, and industry. While most reps open with a value proposition, the Intel Play opens with what you know — a recent funding round, a specific job posting, a strategic announcement, a LinkedIn post. The insight does the work of earning attention so the pitch never has to.
Every touch references something real and specific — nothing generic
Lead with the insight, not the product — the product is always last
Sequence insights strategically: company-level → role-specific → industry-wide → personal
Uses the most timely trigger as the opener — funding, new hire, press mention
Break-up email ties to a specific future trigger, not a generic close
Best for: Enterprise accounts, high-value deals, prospects who receive a lot of outreach and can smell a template from a mile away.
The Curiosity Cadence
"Earn the right to pitch by leading with curiosity, not claims."
The Curiosity Cadence is an observation-led, permission-based approach that never pitches until the prospect has self-identified a pain. Every first touch is an observation — not a value proposition. Calls open with a permission ask, not a reason for calling. LinkedIn is used to show genuine interest before any ask. The sequence earns the right to present a solution by making the prospect feel understood first.
First email: 3 lines maximum — observation + curiosity question, no solution
Calls open with: "Do you have 30 seconds? I'll explain why I'm calling"
Interact with LinkedIn content before connecting — show you're a real person
Case study introduced only after the prospect has engaged with the pain
Low-friction CTAs throughout — "Worth a conversation?" not "Book a 30-minute demo"
Best for: Skeptical prospects, crowded categories, buyers who are bombarded with pitches and respond better to genuine curiosity than confident claims.
The Problem Stack
"One problem at a time. Multiple channels. Persistent but respectful."
The Problem Stack is a multi-channel, multi-touch approach that runs 10-14 touches over 30 days across email, phone, and LinkedIn. It leads with your prospect's single biggest problem, stacks a second angle if the first doesn't land, then uses pushaway closes to draw out a response. It follows the law of diminishing returns — phasing out LinkedIn after the first theme and calls after the second to redirect effort toward fresh contacts.
Sell one problem per theme — never put two problems in one email
First email is your best and most personalized — treat it that way
Bubble-up emails reply in the same thread to resurface the main message
Change subject lines when switching themes to capture attention again
End with pushaway closes that create loss aversion and draw final replies
Best for: Mid-market accounts, SDR-led motions, teams running structured sequences at scale who need a repeatable multi-touch system.
The Signal Method
"Validate first. Surface pain. Wait for the invitation."
The Signal Method is a pain-surfacing approach built on a counter-intuitive principle: agree with everything the prospect says. Validate their current solution. Praise their vendor. Then ask open questions that peel back the layers of their status quo until they surface their own pain — unprompted. The sequence clusters emails with follow-up bumps and never pitches until the prospect asks what you do. Position your product as augmenting what they have, not replacing it.
Never pitch in the first touch — lead with a routing question or observation
Validate the status quo — agree with their current approach, always
Surface latent pain through open questions that peel the onion layer by layer
Email clusters: each main email gets 2 follow-up bumps in the same thread
Wait for the polarity shift — pitch only when they ask what you do
Position as augmentation, not replacement — they're on multi-year contracts
Best for: Highly competitive markets with entrenched incumbents, prospects already using a competitor, deals where trust must be built before value can be demonstrated.